Google+ Beathearts: Tidal - Mo' money mo' problems


Tidal - Mo' money mo' problems

The Tidal press conference. Wow. We’re stuck for words but feel we have to speak up. Has there ever been a moment in history where so many high profile millionaires/billionaires jointly declared that they’re out of sync with the rest of the world?


"Music used to be about art [read: sales of CD/plastic]. Then something...happened and everything changed. "  (Madonna)

You’re right, Madonna. Internet happened. Really, really painful for industries that doesn’t like to change/evolve. Travel. Video rental. TV. Newspapers. Books. And last but not least major record labels and their superstars.

We’re having a real hard time wrapping our heads around JayZ, Madonna, Taylor Swift and Kanye trying to act charity workers… Are they raising funds to feed the hungry? For the love of the world of artists and their less fortunate colleagues? For a better service/experience for their fans? Nope. For the love of money. Double the money to be exact. At least in Sweden the Tidal monthly fee is double to what Spotify is charging.

In less than 24 hours we’ve received no less than six (!) emails pushing us to sign up. The latest one with the subject “Better Sound. Better Terms”. In that last mail they also announced that they’re shortening the free trail period (that was 30 days yesterday) to 7 days as an ”incentive” to sign up. 

Better terms for who Madonna? If you’re really sincere in your quest for the love of music, cut yourself loose from your labels. Start from scratch, create your own terms, cut a deal directly with Spotify and Apple. If you do that we’ll believe you. We’ll support you. But we know you won’t. Because this is not about the love of music. Tidal is about the love of money. Mo’ money.


“This is what EVERYONE has been waiting for. This is the game changer!” (JayZ)
Well, Mr. Carter, when you say “EVERYONE” are you referring to your friends, your labels or your fans?

“Tidal will bring back the respect for the artist” (Kanye West)
And you start that journey by being a role model and ripping off the interaction design created by the UI-artists over at Spotify? (Check this post's picture above)

Millionaires taking a stand and uniting for the love of money

When we’re summing up the music year 2015, we would be very surprised if yesterday’s press conference from Tidal will be more than embarrassing sidenote that the involved artist will do almost anything to erase from Youtube.  

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